Brand Marketing
Building out your go-to-market campaign strategy with detailed scheduling, marketing objectives, creative asset development and management, budget planning and resource allocation, promotional channel identification, and lastly performance tracking and evaluation. I have experience across the full marketing funnel.
Previous Campaigns:
Let Loose Swoosh Portal - Nike Back to School - Fall 2022
Air Jordan 25th Anniversary in China - Summer 2022
Luka Doncic TikTok Launch with Air Jordan China - Spring 2022
Beijing Winter Olympics Campaign - Spring 2022
International Women's Day - Fall 2022
618 E-Commerce Festival - Summer 2020
MORE NBA Playoff Campaign - Spring 2020
MORE NBA Season is Back - Winter 2020
MORE Sports App Launch - Spring 2019